Value Selling and Neuro Selling

🧠 Value Selling & Neuro Selling Course Details

🏫 Mode:** Offline | Weekend & Weekday Batches

⏳ Duration:** 4 Weeks (16 Hours) | Certificate Provided

Goal: Equip learners with strategies to sell on value rather than price, increasing conversion and loyalty.

Introduction to Value Selling
- What is value-based selling?
- Value vs. price: key mindset shift
Understanding Buyer Personas
- Identifying buyer needs, pain points, and motivations
Value Discovery Techniques
- Asking the right questions
- Active listening and consultative engagement
Articulating Value
- Crafting compelling value propositions
- Framing offers for impact
Handling Price Objections
- Shifting focus from cost to ROI
- Reframing conversations around outcomes
Closing the Value Sale
- Case studies and high-impact closing strategies
- Final project: value presentation roleplay

Goal: Leverage neuroscience and behavioural psychology to ethically influence and convert prospects.

Introduction to Neuro Sales
- How the brain makes buying decisions
- Psychology of trust and persuasion
Cognitive Biases in Sales
- Anchoring, scarcity, social proof, etc.
- How to use biases ethically in your pitch
The Brain’s Buying Triggers
- Emotional vs. rational processing
- Framing, storytelling, and tone
Neuroscience of Communication
- Mirror neurons, body language, and voice modulation
- Rapport-building strategies
Pitching with the Brain in Mind
- Creating emotionally engaging sales narratives
- Selling to logic vs. selling to instinct
Practical Labs
- Sales conversation simulation with feedback
- Behavioral observation workshop