Mastering the Basics of Sales

🎯 Course Objective

This course introduces students to the foundational principles of selling, equipping them with practical communication, persuasion, and prospecting skills needed for any sales role — from retail to tech.

🗂️ Course Modules

Module 1: Introduction to Sales

• What is Sales?

• Role of a Salesperson

• Sales as a career path

• Myths vs Reality in Selling

Module 2: Understanding Buyers

• Buyer psychology & motivation

• Customer types and sales personas

• The buyer’s journey

Module 3: Sales Process Fundamentals

• Prospecting and lead generation basics

• Introduction to sales funnel

• The AIDA model: Attention, Interest, Desire, Action

Module 4: Effective Communication

• Listening skills for sales

• Asking the right questions

• Verbal vs Non-verbal communication

• Building rapport quickly

Module 5: Presenting the Offer

• How to present value, not just price

• Structuring your pitch

• Handling objections and concerns

Module 6: Closing Techniques

• When and how to ask for the sale

• Soft vs hard closes

• Ethical sales practices

Module 7: Post-Sale & Relationship Building

• Follow-up strategies

• Retaining customers & getting referrals

• CRM introduction (basics)

💼 Who Should Enroll?

• Students exploring business or marketing careers

• Entry-level sales professionals

• Freelancers and small business owners

• Job seekers preparing for interviews in sales roles

🛠️ What You’ll Learn

• Core sales principles and tools

• How to speak confidently to clients

• Proven frameworks for selling anything

• Real-life roleplays and mock sales calls

📜 Certificate of Completion

Yes ✅
Bonus: Career guidance + mock interviews at course end.